Where Fun Comes to Die

Although most effervescent wine in the United States is known as Champagne, the French Champagne cartel is trying to convince the American public that true Champagne is only produced in the French region of Champagne.

The Office of Champagne USA has launched an online and print advertising campaign called ‘Unmask the Truth’, aimed at asking consumers to support name protection.

The United States passed a law in 2006 prohibiting the future use of the label Champagne for wines made outside the Champagne region, but allowed those currently using the term Champagne to continue.  Not good enough for the French.  They’re calling for those similarly outraged to speak out and sign a petition.

Regarding the probable success of the Champagne campaign, Sharon Castillo, head of the Office of Champagne said:

We are optimistic, but do not expect results overnight. American consumers are increasingly demanding accurate wine labels and we stand with them.

Really?  American consumers are demanding that Champagne only come from one tiny little region in France?  I doubt that.  Next thing you know, the Germans will be on our case about hamburgers and frankfurters.  What’s next?  White Russians only from Russia?  Peking duck only from Bejing?   Not likely.  The French may have pouted their way into getting Champagne recognized as a legitimate mark in the European Union, but this is America: land of the free, home of the brave.  I think the only “concession” Americans would consider regarding Champagne is labeling ours “American Champagne.”  After all, there is some precedent – right, American Indians?